Full Circle Insights

THE HMA° INTELLLIGENT MARKETING BLOG

Young female friends clinking glasses with wine on the summer terrace of cafe or restaurant
HMA° Intelligent Marketing Staff

Spring into success: Boost your bookings with powerful hospitality email campaigns

Spring is the season of renewal. Spruce up your spring email campaigns with these 10 creative ideas designed for a wide range of target audiences. By using your CRM data to segment your target audiences and create personalized content, you can reach your audiences like never before. Gain insights on audience targeting and effective marketing strategies. Plus, learn to measure your campaign’s success for future optimizations.

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Image of a person sitting in a cafe looking at an HMA° email on their phone and the analytics of the campaign on their laptop
HMA° Intelligent Marketing Staff

Turn first-time guests into regulars: A how-to guide on email trigger campaigns

Dive into the world of email trigger campaigns and discover how property and marketing managers are leveraging personalized automation to turn first-time guests into loyal patrons. From crafting engaging content to choosing the perfect triggers, this comprehensive guide provides actionable insights to drive revenue and build lasting relationships.

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manager reviews end-of-year marketing data
HMA° Intelligent Marketing Staff

Strategic planning using year-end ROI and guest data insights

Maximize your hospitality marketing in 2024 by leveraging year-end ROI and guest data insights. Explore the successes and pitfalls of past campaigns, tailor strategies to guest preferences, and craft personalized email campaigns. Turn insights into action, ensuring continuous improvement and success in the evolving travel landscape. Embrace the power of data-driven marketing for a new year of triumphs and enhanced guest connections.

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Woman smiling and throwing snow into the air in a joyful way
HMA° Intelligent Marketing Staff

10 creative email campaigns for winter hospitality marketing

Looking for some winter-themed email campaign ideas for your hospitality business? Look no further! Take a look at our list of 10 winter-themed email campaigns and get inspired to tailor your marketing efforts to attract a diverse range of potential guests. Whether you’re targeting wellness seekers, foodies, nature enthusiasts, or anyone in between, we’ve got the perfect idea for you. So bundle up and embrace the winter season with these creative campaign ideas.

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Image of a resort guest smiling gently as she enjoys a relaxing bath and a warm drink.
HMA° Intelligent Marketing Staff

Crafting exceptional hospitality experiences through personalization

Are you looking to take your VIP game to the next level? Unlock the secrets to VIP guest satisfaction and discover how tailored experiences can drive revenue, reduce costs, and foster loyalty. Learn how to navigate the fine line of personalization for VIPs and discover the four key elements they appreciate. With this knowledge, you can provide exceptional experiences that will keep your VIP guests coming back for more.

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Image of a man's hands holding a mobile phone and scrolling through a 2024 calendar.
HMA° Intelligent Marketing Staff

Email marketing’s enduring relevance in the digital age

Contrary to speculations, email marketing is thriving. Industry experts confirm its enduring relevance, emphasizing direct connection, algorithmic simplicity, proven results, personalization, and cost-effectiveness. HMA° supports this outlook, urging strategic evolution for sustained engagement. Join the conversation on the evolving landscape of email marketing.

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Email Templates
HMA° Intelligent Marketing Staff

Has your email marketing lost momentum? Elevate your marketing effort by updating your email templates

Up-to-date email templates are essential for effective marketing. From ADA compliance to brand consistency and recognition across channels, refreshing outdated templates with bespoke designs keeps emails current, captivating, and compatible with user preferences. This article covers the many factors to consider in maintaining your email templates to optimize performance.

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email testing
HMA° Intelligent Marketing Staff

Email testing is essential for successful email marketing

This article covers the core tenants of email testing, including rendering, spam scoring, creative, and personalization testing. By following these best practices, you can ensure the success of your email campaigns and improve your brand’s visibility.

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valet vip management platform
HMA° Intelligent Marketing Staff

The power of delivering the unexpected

With unique insights and granular list segmentation abilities, discover the solution to unlocking the full potential of your customer service team and elevating your VIPs’ on-property experience.

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