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Hotel customer data platform powered by clean data

Hotel Customer Data Platform Powered by Clean Data

Data-first marketing crafted for hospitality

Invest in What Delivers

Proven ROI for Hotels
and Resorts

Clean, Reliable
Guest Data

Hotel CRM Software for Independent Brands

HMA Intelligent Marketing supports hotels, resorts, and property groups with clean guest data, lifestyle enrichment, and unlimited segmentation. Our team works directly with yours to align campaigns across email, booking recovery, VIP recognition, and reporting. The result is stronger guest relationships and measurable ROI.

Hospitality Marketing Technology That Delivers Clean Data

​Most hotel CRMs stop at storing guest records. HMA transforms them into clean, enriched data that drives smarter decisions and direct revenue.

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  • Continuous cleansing and identity resolution removes OTA placeholders and duplicates before every send

  • Unified guest profiles enriched with lifestyle and demographic insights for precise targeting

  • Smarter campaigns and reporting that drive measurable direct bookings

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Hospitality marketing built on clean, enriched data, not guesswork, so every campaign improves guest relationships and drives direct revenue.

Data Insights
Portal access to your metrics

Clean Data. Better Email.

HMA helps hotels move past generic blasts with email powered by hotel guest segmentation software, built on a clean, enriched database that delivers measurable results.
 

  • Clean, verified guest data improves deliverability and protects sender reputation

  • Automated journeys recover abandoned bookings and strengthen guest loyalty

  • Unlimited segmentation creates personalized campaigns that lift open and click rates


Hotel email marketing powered by accurate data and automation that increases guest engagement and direct revenue.

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"Outstanding service, entrepreneurial, safe and reliable technology, true partnership, quality of execution. Whether it's our request or their idea, they have always evolved to stay at the forefront of the industry. I have had 20 years of experience with HMA and can confidently recommend them."

Ted Davis, EVP Marketing & Branding

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Fractional Hotel Marketing Agency for Data-Driven Strategy

HMA acts as a fractional hotel marketing agency built on clean guest data. Our team aligns campaigns across email, hotel booking recovery software, VIP recognition, and multi-property CRM reporting. You keep your stack, while we provide segmentation strategies, execution, and measurable ROI.

Collaborate with the team
Front desk VIP program

VIP Guest Solutions


Valet is VIP recognition for hotels that extends beyond a single stay. This soft-loyalty program connects guest profiles across properties, giving your teams cross-property visibility and the ability to identify, reward, and retain high-value travelers. With Valet, hotels strengthen guest relationships without relying on traditional points systems.

Data opens doors

WHY HMA? A Multi-Property CRM for Hotels

Clean data, real support, direct revenue.

HMA is built for hotels, resorts, and property groups that need more than another marketing platform. We deliver clean guest data, unlimited segmentation, and white-glove execution that never leaves you on your own.

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  • Data you can trust: Continuous cleansing, identity resolution, and OTA suppression keep your CRM accurate.

  • More than software: A fractional marketing team that advises, executes, and adjusts campaigns with you.

  • Cross-platform ready: Works with your PMS, booking engine, and loyalty systems so you do not need to rip and replace.

  • Proven ROI: Booking recovery, segmentation, and guest insights that hotels measure in thousands of direct dollars returned.

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With HMA, you get a data-first partner that helps your team drive direct bookings, strengthen guest relationships, and compete with confidence.

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