Built for Hoteliers
Average leisure open rate is
60% Higher than Industry Average
Average revenue increase of
28% Within the First Year
Cart Abandonment
+5,000% Average Annual ROI
Grow Smarter, Think Better and Make Stronger Connections.
Built exclusively for the hotel and resort sector, Intelligencia helps you unlock the potential of your data to forge lasting guest connections, build your brand, and boost your revenue.
Crafted specifically to address the unique demands of the hospitality industry.
Converts your data into actionable intelligence that will boost revenue.
Generates targeted reports that empower you to make informed decisions.
"Ask Telli" Advanced AI content assistant built into email builder.
Includes marketing guidance and management that ensures success.
A Portal of Opportunity
In today's dynamic marketing landscape, the right tools can elevate results from good to exceptional when powered by reliable data. The Intelligencia portal offers secure access to everything your team needs to leverage data effectively, creating, deploying, and tracking email marketing efforts. Discover why the Intelligencia portal is more than just an email platform; it provides management with full access to see what is happening in the field real-time, with the insights needed to exceed stakeholder and ownership expectations.
Beyond Compliance:
Commitment to Security
Our commitment to security transcends mere regulatory compliance. At HMAº, we anticipate future challenges and stay ahead of emerging threats. We navigate the evolving landscape of national and international regulations to ensure our clients and company meet current standards. Additionally, our team of experts guides clients in making necessary adjustments to comply with the Americans with Disabilities Act (ADA).
REGULATORY COMPLIANCE STANDARDS
DataView
DATA ANALYTICS & INSIGHTS
DataView
DATA CLEANSING + ANALYSIS
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PMS data connection & download
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HMA° proprietary data cleansing
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DataView interactive analytics portal
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Data segmentation workshop
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Return of cleansed data
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Defined data segmentation files
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Data Appending > Appending options provided post-cleansing
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Written Analysis
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DataView
DATA ANALYTICS & INSIGHTS
Essentials
DATAVIEW + EMAIL
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PMS data connection & automated data flow
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Ongoing HMA° proprietary data cleansing
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Intelligencia CDP & portal setup
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Guest History Analysis
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DataView report deck
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Data segmentation Ongoing HMA workshop
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Defined data segmentation
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Set of (3) templates from Library re-skinned to match branding
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QuickTurn eMail-builder
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Ask Telli AI
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eMail volume pricing
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Set of (3) templates from Library re-skinned to match branding
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QuickTurn eMail-builder
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Ask Telli AI
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Standard opt-in web form
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Lead capture & optimization web form
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eMail volume pricing package
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DataView report deck
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Data Quality
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DataView
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Profiler Report
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Booking Pace
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Email Reports
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Spend by Market Segment
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New name Report
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eMail Performance
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VIP Grid
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Cyberboard
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Dedicated Account Representative
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Initiation Workshop (remote)
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Data compliance management
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Quarterly review & consultation upon request (1hr/session)
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Templates
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Web forms
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Custom reports
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Data Appending + Profiler Report (one-time or recurring)
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Products
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Consulting
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DataView
DATA ANALYTICS & INSIGHTS
Enterprise
DATAVIEW + EMAIL + MARKETING SOLUTION
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All-inclusive volume package with support services
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PMS data connection & automated data flow
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Proprietary data cleansing
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Intelligencia CDP & portal setup
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Guest History Analysis & on-site Marketing Workshop
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DataView report deck
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Consumed ROI Report
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Unlimited data segmentation
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Set of (5) templates from Library re-skinned to match branding
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(1) Custom template that can be re-skinned
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Composer and QuickTurn eMail-builder
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Ask Telli AI
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AB Testing
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Marketing calendar development and management
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Email management
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Set of (5) templates from Library re-skinned to match branding
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(1) Custom template re-skin
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Composer and QuickTurn eMail-builder
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Ask Telli AI
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AB Testing
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Email management
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Marketing calendar development & management
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Custom opt-in web form
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Lead capture & optimization web form
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eMail volume pricing package
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DataView report deck
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Data Quality
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DataView
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Profiler Report
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Booking Pace
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Email Reports
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Spend by Market Segment
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New name Report
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eMail Performance
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VIP Grid
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Cyberboard
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Consumed ROI Report *
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Cross-over analysis*
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VIP Reporting included/option*
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Dedicated Account Manager & Marketing Coordinator
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Initiation and Annual on-site or remote marketing workshop
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Marketing calendar management
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Email deployment management
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Ad-hoc reports
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Data compliance management
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Regional management support
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Co-op Marketing planning & execution
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Data application for business development pitches
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Company-wide form review
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Ad-hoc reporting
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Data compliance management
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Campaign ideation
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Marketing calendar development & maintenance
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Project management
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Regular status calls
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Liaison with other marketing vendors
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(1) Customer Journey included
Nominal setup fee for additional
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Templates
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Web forms
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Boomerang
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Data Appending
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Customer Journeys
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"Through navigating unprecedented times with our clients, we've gained a deeper understanding of the unique value HMA° brings. The industry mindset has shifted, with hotel operators and stakeholders now prioritizing marketing partnerships that excel in leveraging data in today’s dynamic digital landscape while providing scalable support for their teams. Intelligencia stands out by offering unparalleled flexibility through customization and scalability."
Michelle Carey Heuer, Partner